EFFICIO PRIVACY POLICY
Last Updated: September, 2024
In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, Efficio Inc. (“Efficio”, “we”, “our” or “us”) use, collect and store personal information that we collect or receive from or about you (“you”) in connection with www.getefficio.ai (the “Website”) and the services provided therein as well as when you make use of, or interact with, our Platform (“Platform”) or any other application that we make available to you (collectively, the “Services”).
We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal data. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory rights, including your rights to a remedy or other means of enforcement.
Table of contents:
What personal information we collect, why we collect it, and how it is used
How we protect and retain your personal information
How we share your personal information
Your privacy rights
International transfers of personal information
Use by children
Interaction with third party products
Analytic tools/ Cookies
Specific provisions applicable under California privacy law
Contact us
Efficio’s mission is to enhance the efficiency of banking operations and reduce fraud by leveraging advanced technologies.
This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement material changes in the way we use your information, in a manner that is different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means and take any additional steps as required by applicable law.
WHAT PERSONAL INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED
We Process the Following Personal Information:
Information provided through the Website. When you use the Website, we collect and process full name and email address that you provide us through the Website form.
Information automatically collected. We automatically collect certain information through your use of Efficio's Services and Website, such as cookie, pixels, tracking technologies and similar identifiers (“Technologies”), your Internet protocol (IP) address, and other device identifiers that are automatically assigned to your device, browser type and language, hardware type, operating system, internet service provider and other information about actions taken through the use of the Services and Website.
Information from Other Sources. Efficio also obtain information about you from other sources, including publicly - or commercially- available information, and through third-party data platforms, partners and service providers.
Information you provide to us in person. For example, when you visit one of our exhibition booths or attend one of our events and you provide us with your contact details.
Information we collect from online interactions. For example, if you attend a webinar, contact us via social media or otherwise interact with our business, including as a representative of a current / prospective customer, supplier or partner, we track and make a record of those interactions, which may contain your contact details, such as full name, email address, messages and any other information that you decide to provide us with.
We process information for the following purposes:
To provide you with the Services. We will use the information, including, without limitation, for the following purposes: (i) to respond to youry requests and provide your with a demo; (ii) to provide you the Services; (iii) communicate with you about your use of the Services and for support purposes; (iv) fulfill any instruction and/or request made by you in the context of the Services; and (v) send you push notifications and/or emails and notifications regarding your certain features of the Services, including, updates pertaining to your subscription, and related to the services we provide you with.
To allow you to make use of our Website. We will use your information to allow you to make use of our Website, including, (i) if you request a demo, we will use your personal data to process and answer your request for a demo; (ii) to answer your questions and to allow you to communicate with us; and (iii) to analyze your use of our Website and to improve our Website.
For Administrative Purposes. Efficio uses your information (i) to respond to your questions, comments, and other requests for customer support, or information, including information about potential or future services; (ii) to provide you with the Efficio Services; (iii) for internal quality control purposes; (iv) to establish a business relationship; and (v) to generally administer the Efficio Services.
To Market our Website and Services. Efficio uses information to market the Efficio Services. Such use includes (i) notifying you about offers and services that may be of interest to you; (ii) conducting market research; (iii) developing and marketing new products and services, and to measure interest in Efficio's services; (iv) other purposes disclosed at the time you provide information; and (vi) as you otherwise consent.
Security purposes. Some of the abovementioned information will be used for detecting, taking steps to prevent and prosecuting fraud or other illegal activity; to identify and repair errors; to conduct audits; and for security purposes. Information may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims.
De-identified and Aggregated Information Use. In certain cases, we may or will anonymize or de-identify your information and further use it for internal and external purposes, including, without limitation, to analyze and improve Efficio services (including through the use of artificial intelligence) and for research purposes. We will use this anonymous or de-identified information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them and/or to develop new product features and improve existing offerings).
Cookies and Similar Technologies. We use Technologies to automatically collect information through the Website and Services. We use Technologies that are essentially small data files placed on your device that allow us to record certain pieces of information whenever you visit or interact with the Website and Services.
The lawful bases we rely on for processing personal information are (if and when applicable):
The data subject has given consent to the processing of his or her personal data;
Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
processing is necessary for compliance with a legal obligation to which the controller is subject; and/or
Processing is necessary for the purposes of the legitimate interest.
HOW WE PROTECT AND RETAIN YOUR PERSONAL INFORMATION
Security. We have implemented and maintain reasonable technical, organizational and security measures designed to protect your information. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
Retention of your information. Your information will be stored until we delete our records, and we proactively delete it, or if you send a valid deletion request. Please note that in some circumstances we store your information for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, and/or (iii) if we reasonably believe there is a prospect of litigation relating to your information or dealings.
HOW WE SHARE YOUR PERSONAL INFORMATION
We share your information as follows:
The information Efficio gathers is shared with our partners and other third parties.
We also share information with our affiliated companies about you.
We use third party service providers to process your information for the purposes outlined above, including, without limitation:
With cloud service providers for hosting purposes;
With websites and web content creation platforms in order to help us manage our Website;
With email providers, marketing, CRM, other similar tool providers; and
With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy.
To the extent necessary, with regulators, courts, banks or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order, as well as for internal compliance procedures and to protect the safety, security, and integrity of Efficio, our Services, customers, employees, property, and the public. We may use or disclose the information we collect in order to ensure that our users are complying with all applicable aspects of our policies.
We may disclose information with our lawyers, accountants, auditors and other professional advisors where necessary to obtain legal or other advice or otherwise protect and manage our business interests;
We may use or disclose the Personal Data to investigate, prevent, or take action regarding illegal activities, suspected fraud, cybersecurity threats, situations involving potential threats to the physical safety of any person, violations of this policy, or as otherwise required or allowed by law and regulations;
If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your information to such third party (whether actual or potential) in connection with the foregoing events (including, without limitation, our current or potential investors). In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your information in connection with the foregoing events.
Where you have otherwise provided your consent to us for sharing or transferring your information.
YOUR PRIVACY RIGHTS
The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by specific laws):
You have the right to withdraw consent to the processing, where consent is the basis of processing.
You have the right to access the personal information that we hold and request further details about how we process it, under certain conditions.
You have the right to demand rectification of inaccurate personal information about you. We will promptly correct any information found to be incorrect.
You have the right to object to unlawful data processing under certain conditions.
You have the right to the erasure of past data about you (your “right to be forgotten”) under certain conditions.
You have the right to demand that we restrict the processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, the processing is no longer necessary, or if you believe your personal information is inaccurate.
You have the right to data portability of personal information concerning you that you provided us in a structured, commonly used, and machine-readable format, subject to certain conditions.
The personal information we collect is not used for automated decision-making and profiling, except for automated processes in the context of marketing. As stated above, you can opt out of direct marketing by Efficio by contacting Efficio directly or by following the instructions through the unsubscribe options in our email messages.
You can exercise your rights by contacting us at privacy@getefficio.ai. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.
Marketing emails – opt-out: You may choose not to receive marketing email of this type by unsubscribing through the link provided in the applicable marketing email. You can further contact us at privacy@getefficio.ai for any questions in this regard.
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
In order to run our business and provide our Website and Services to you, we transfer personal data to service providers, many of whom are located outside of your jurisdiction. Therefore, your personal data may be processed in countries with privacy laws that are different from privacy laws in your country. Whenever we make such transfers, we will use commercially reasonable efforts to implement an appropriate level of protection to your personal data by implementing at least one of the following safeguards:
making sure the destination country has been deemed to provide an adequate level of protection for personal data; and/or
by executing implement data onward transfer instruments such as data processing and protection agreements.
USE BY CHILDREN. We do not offer our products or services for use by children and, therefore, we do not knowingly collect information from, and/or about children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provide information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacy@getefficio.ai.
INTERACTION WITH THIRD PARTY PRODUCTS. We enable you to interact with third party websites, mobile software applications and products or services that are not owned, or controlled, by us (each, a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.
ANALYTIC TOOLS/COOKIES
Google Analytics. The Website will be using a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We will use the information we get from Google Analytics to maintain and improve the Website and our Services. We do not combine the information collected through the use of Google Analytics with personal data. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
SPECIFIC PROVISIONS APPLICABLE UNDER CALIFORNIA PRIVACY LAW
California Privacy Rights: California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@getefficio.ai. Please note that we are only required to respond to one request per customer each year.
Our California Do Not Track Notice: Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
CONTACT US. If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at privacy@getefficio.ai.
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